Neuroscientists at University College London have been using EmotiBit to look at how audience biometrics react to collective experiences ranging from Aladdin’s first kiss to fierce soccer rivalries. In their project, Neurovision, they’ve begun taking the work a step farther to predict which movies will be a box office success, and now predict which idol […]

That’s the question that researchers at University College London set out to answer! Using EmotiBit to measure a combination of physiological signals, researchers quantified how much excitement was generated by each team’s fans in an epic showdown between Liverpool and Man City. Follow EmotiBit on social to get the latest updates from the world of […]